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Examples of AI in Digital Marketing Today
Artificial intelligence marketing is the process of leveraging customer data, machine learning, and artificial intelligence into different marketing strategies to improve engagement and generate leads. A marketer or a Digital Marketing Agency Dubai who thinks of artificial intelligence as science fiction and does not apply AI into marketing strategies gets behind in the competition because now in this era, it becomes really difficult for a busienss or a website to lead the competition without artificial intelligence marketing.
In this blog post, we will tell you about some of the most impressive examples of artificial intelligence in marketing. In this way, you will get to know more about the importance and benefits of leveraging AI into marketing.
Chase and Persado
A national American bank Chase headquartered in manhattan made a deal with a social media agency Dubai Persado so that it can apply the best artificial intelligence strategies to run different marketing campaigns.
Chase bank was the first to use machine learning on such a big scale but after watching its success, many other brands also wanted to make use of Persado’s technology for better and persuasive results.
Starbucks predictive analysis
Predictive analysis helps you to know what people want. By making use of predictive analysis, you will be able to understand your customers’ needs and will be able to suggest them according to their desires. The same thing was done by Starbucks and was proven to be quite successful.
Nike makers experience
In 2017, Nike ran an AI marketing campaign promoted by Google Ads management in which the Nike customers were allowed to create their Nike shoes according to their will. Customers were allowed to put on blank Nike sneakers and use different colors and graphics with the help of projectiles. Once the customer is finished creating, the designs were printed on the sneaker and were provided to the customer in 90 minutes.
This marketing campaign drove more sales but also provided Nike with its users’ preferences.
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